When You Need To Use Your Smartphone, You Need a Business Mobile App
When you’re on the go, you might want to use your smartphone to check email, check the weather, check Facebook, check your calendar, and other tasks.
But if you’re not a business user, you may not want to be on your phone all day every day, according to a new report from PricewaterhouseCoopers.
Business users on mobile devices are often using them to check Facebook and Twitter as well as browse the web, which is a big pain when it comes to checking email, checking weather, and more.
PwC’s study found that more than two-thirds of business users in the U.S. (67 percent) use their smartphone as their primary device for email, with nearly one-third of that group using their phone to check emails (36 percent).
They are also on average using their smartphone for social networking (28 percent) and for browsing the web (23 percent).
And they’re also on mobile for other types of tasks (24 percent), including checking Facebook (24.6 percent), checking the weather (22.3 percent), and checking social media (20 percent).
PwS’s survey found that only 9 percent of business mobile users said they use their phones to browse the internet, and they were also on the average checking Facebook at least once a day (9.7 percent).
The study found businesses are spending more time on mobile in the first place.
More than half of business owners say they spend more time in the company’s mobile app than they do on their desktop computer (59 percent) while just a third of owners say that spending time on the mobile app is a priority.
And businesses are using their mobile devices more than they ever have.
According to PwC, in 2016, business users spent 2.5 hours on their mobile device per day, which was more than double the time spent on desktop users.
However, PwS says this figure is still higher than the 3.4 hours that desktop users spent on their device in 2016.PWC found that the majority of business smartphone users (56 percent) are in the top 10 percent of their business users (top 20 percent of users), which makes sense considering they’re spending so much time on their devices.
The top 20 percent spend an average of 7.5 minutes per day on their smartphone, and the top 20 share a combined 4.2 minutes per business day.
Pew’s study also found that 47 percent of mobile business owners said they would consider switching from desktop to mobile devices if they could.
But the survey found business owners are more likely to do so than to switch from one to the other.
The majority of mobile owners (59.7%) would consider moving from desktop devices to mobile phones.
P wC also found 60 percent of businesses are considering installing a mobile app.
The survey found 60.4 percent of U.K.-based businesses have mobile apps installed, up from 57.5 percent in 2015.
Business owners are also using their smartphones for social media and to check the latest news and reviews.PWC found that 58.7% of business smartphones are in use, which has more than doubled from 2014 (47.5%).
PwCs survey also found 43 percent of small businesses have at least one mobile app, which now makes up 43 percent.
The percentage of businesses with more than one mobile business app has doubled from 2012 (23.6%), while the percentage of small business apps with less than one app has dropped from 27.3% in 2012 to 25.7%.