The company’s focus on making mobile apps is well-known, but its focus on improving the way it’s built has been under renewed scrutiny.
Apple said it was considering changes to its software to better help people build apps that can work on a range of devices.
Apple’s chief operating officer, Lisa Jackson, said she was talking with “multiple partners” to “look into how we can make it easier for you to build apps on our devices.”
Jackson’s comments come amid criticism from the business world and privacy advocates about how Apple is building its app ecosystem and has failed to address some of the privacy issues it faced when it started.
In May, the New York Times revealed that Apple had quietly started allowing apps to collect data from users and then sell it to third-party developers without the user’s knowledge or consent.
The company has defended its approach to the issue, saying that developers and their customers should have the right to control the information that’s collected and used by their apps.
Apple says its data collection is about helping developers and consumers build apps, not about tracking users.
The latest changes are likely to be seen as a sign of Apple’s commitment to helping developers build apps with better privacy features and security features, a sentiment echoed by Apple’s Chief Privacy Officer Phil Schiller, who spoke to The Wall Street Journal in May.
“We know it’s important to the consumer to have an app that is not tracking their activities, that’s not collecting their data,” Schiller said.
“But we also have a responsibility to the companies we partner with, to give them the tools to do that.
And the way we do that is we support them and our partners with their privacy initiatives, so that they’re able to build great apps and have the best experience.”
While Apple has said it has not done anything illegal with the data collected from users, privacy experts have criticized the company for not making changes to how it collects data from developers.
Apple is also working to address privacy concerns raised by the U.S. Federal Trade Commission.
In July, the FTC filed a complaint against Apple in the U, alleging that the company is using its control of apps to unfairly target advertising that it sells to its own customers.
In August, the agency also charged that Apple failed to remove ads from the iPhone and iPad apps it was building.
In October, the U and FTC agreed to a $2.9 billion settlement that would give Apple a $100 million credit for fixing problems with the ads, which the FTC says are not designed to target users.