Mobile phone operators in Australia and New Zealand are investing in new technologies to help them get more customers, with some even developing mobile apps for customers to use.
Auckland-based mobile phone operator Airtel is spending $10 million to develop a mobile app that will allow customers to set up a business using their phone.
Customers can then link their bank account to the app and send payments via SMS or email.
The company is also working on a mobile wallet app, which will be used to transfer funds between accounts.
“We have a lot of mobile money on the market, and this will allow us to offer the convenience and the speed that people want to use their mobile phone,” CEO and co-founder of the mobile operator, Rahul Gupta, said.
“It’s a huge opportunity to expand the business base.”
While many companies are investing more in mobile, the new technology will also be used in more traditional retail businesses, which are struggling to get people to switch to smartphones.
A study by the Australian Bureau of Statistics found the average smartphone user spends $5.5 on their mobile device.
“If we could get people switching to a new device, we would see that growth,” Mr Gupta said.
The company is working with some of the country’s top technology firms, including mobile payments giant PayPal, to create the mobile business app, called The Business Mobile Line.
Mr Gupta said the new app would allow customers a simpler, easier-to-use way to set a business up.
“You can now set up an account, add people to your business, pay them and then pay them again for services,” he said.
“It’s very much like paying by credit card.”
The business will be accessible on a smartphone or tablet, and you can send money to them from anywhere.
“Mr Gupta also said that he hoped the app would help companies like his own Airtels’ Mobile Phone Line, which was set up by a small group of people in 2013 to connect people to a range of services.
Mr Gupta said the mobile line was one of a number of business-to the-business apps that would soon be rolled out across the country.”
Mr Gupta, who is also the head of the Mobile Banking business unit of the National Capital Territory Government, said it was important for small businesses to be able to grow and attract new customers.””
That’s the future of commerce.”
Mr Gupta, who is also the head of the Mobile Banking business unit of the National Capital Territory Government, said it was important for small businesses to be able to grow and attract new customers.
“Small businesses have a real opportunity to make money, and they have a great opportunity to build and support a business, and I think it’s important for a small business to have a business account, and a mobile account,” he explained.
“A business account gives you access to a lot more money.”
Mobile money is going to play a huge role in the future.